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It all started with a cookie. In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives. They decided to start a cookie company named Maui’s Chocolate Chip Cookies. Their little business venture didn't last long. When they burnt their first batch of cookies, they turned their attention to designing fashions for surfing and active sports. Maui and Sons became an instant hit! And the cookie? It became an inspiration for the Maui and Sons logo. More than 2 000 000 boards (cruisers, longboards, skateboards) sold worldwide up to today. Specialist in the skate & surf hardware and apparel. Tied to the two iconic skate & surf brands i.e. X-Caliber (established in 1976 in California) and JIMMY´Z (established in 1984 in California).